There's no getting away from it. We are visual beings, making quality images (and videos) important tools for connecting with customers.
Great images will help build your credibility and your brand by demonstrating to customers that you value quality. If you simply take a few snaps on your phone and post the pictures for the world to see, the people viewing them will immediately recognise that your images weren't planned and you took the cheapest and quickest option. They will know that you have cut corners and taken shortcuts. This gives the impression that you are uninspired, careless and lazy. And no-one wants to deal with or purchase from a lazy person.
High quality images clearly show your product, service, vision and company values. People pay attention to visuals so quality photos automatically make your story more interesting. The more interesting the story the more intrigued they'll be to follow you, browse your products and make a purchase. If you communicate quality you will attract customers who value quality and will be willing to pay for it.
Photos of a high standard will capture peoples imaginations and help them understand context without having to go into the fine print. They will help people scan your ads, literature, website and social media marketing quickly and decide wether or not they want to continue learning more about your business and what you have to offer.
By taking the time and effort to produce and use quality images you will be displaying your business in the best possible way. This makes a good first impression and first impressions last.
You don't have to spend thousands and thousands of rands to achieve this. Work with a local photographer who can understand what your business is about and is able to create images that portray your attention to detail and unwavering dedication to quality. You'll be glad you did.